煙草在線據(jù)便利店新聞報(bào)道編譯　　從6月7日的訂單開始，羅瑞拉德煙草公司和雷諾美國公司對所有的關(guān)鍵品牌都執(zhí)行每盒提價(jià)6美分。

　　此外，據(jù)富國證券有限責(zé)任公司負(fù)責(zé)煙草、飲料和消費(fèi)者研究的總經(jīng)理邦妮·赫佐格（Bonnie Herzog）說，羅瑞拉德公司給予新港牌非薄荷味卷煙的發(fā)票之外的促銷津貼仍是每包1.50美元。

　　在奧馳亞集團(tuán)的菲莫美國公司透露，它將從6月10日起把非促銷津貼每包減少6美分，幾個(gè)小時(shí)之后，位于北卡羅來納州格林斯博羅的羅瑞拉德公司，和位于北卡羅來納州溫斯頓-塞勒姆的雷諾美國公司也采取了提價(jià)舉措。

　　據(jù)赫佐格說，許多投資者一直質(zhì)疑位于弗吉尼亞州里士滿的菲莫美國公司實(shí)施促銷減少以及提價(jià)的選擇。在與幾個(gè)行業(yè)貿(mào)易商交談后，她說，批發(fā)商的促銷津貼減少的可能是使市場領(lǐng)導(dǎo)者增加其利潤，而典型的需求價(jià)格彈性卻沒有發(fā)揮作用的一個(gè)更有效的機(jī)制。最終的零售價(jià)格不會像通過供應(yīng)鏈的浮動那么高，因?yàn)樗S著單價(jià)的提高而提高。

　　由于批發(fā)的促銷減少給消費(fèi)者帶來的最終價(jià)格上漲應(yīng)該接近每盒6美分。與之相比，提單價(jià)使得每盒提價(jià)接近8.5美分，因?yàn)樗ㄟ^供應(yīng)鏈浮動。

　　因此，消費(fèi)者可以看到的萬寶路和L＆M的零售價(jià)上漲要低于羅瑞拉德和雷諾的品牌，赫佐格解釋說。

　　“總的來說，促銷減少和提價(jià)單是積極的，表明了持續(xù)的定價(jià)權(quán)。由于消費(fèi)很可能會繼續(xù)以中等個(gè)位數(shù)的速度下滑，定價(jià)對于推動收入增長是必要的，”她總結(jié)說。

Reynolds, Lorillard Follow Suit With Cigarette List Price Increases

　　Lorillard Inc. and Reynolds American Inc. (RAI) implemented a 6-cent-per-pack pricing increase across all key brands starting with orders today.

　　In addition, Lorillard's off-invoice promotional allowance on Newport Non-Menthol remains at $1.50 per pack, according to Bonnie Herzog, managing director of tobacco, beverage and consumer research at Wells Fargo Securities LLC.

　　The pricing moves by Greensboro, N.C.-based Lorillard and Winston-Salem, N.C.-based RAI come hours after The Altria Group Inc.'s Philip Morris USA (PM USA) revealed it would begin reducing its off-promotion allowances by 6 cents per pack effective June 10.

　　According to Herzog, many investors have been questioning Richmond, Va.-based PM USA's choice to implement a promotional reduction vs. a list price increase. After speaking with several industry trade contacts, she said a wholesale promotional allowance decrease can be a more effective mechanism for the market leader to increase its margins without the typical price elasticity of demand coming into play. The eventual retail price is not marked up as much as it moves though the supply chain, as it would be with a list price increase.

　　The eventual price increase to the consumer from a wholesale promotional reduction should be closer to 6 cents per pack. This compares to a list price increase, which results in closer to a roughly $0.085 increase to the consumer as it moves through the supply chain.

　　As a result, the consumer could see less of a retail price increase on Marlboro and L&M vs. Lorillard's and RAI's brands, Herzog explained.

　　"Overall, these promo decreases [and] list price increases are positive and indicate continued pricing power. Given that consumption will likely continue to decline in the mid-single-digit range, pricing is necessary to drive top line," she concluded. Enditem