煙草在線據《煙業通訊》報道編譯　　菲莫國際將重組其在埃及的業務，作為提高其盈利能力和促進在北非和中東市場增長的計劃的一部分。

　　“新商業模式，需要同我們的長期戰略業務合作伙伴東方公司簽署一份新合同，在埃及設立一個新的菲莫國際子公司，并同Trans商業交易和經銷公司簽署一份新的分銷協議，”1月29日菲莫國際在其網站上發布的新聞報告中表示。

　　為了完成重組，確保平穩過渡到新模式中，在2013年第四季度中，菲莫國際2013全年報告的稀釋后每股收益在這方面的開支約0.10美元。

　　“今天的聲明，標志著我們在埃及的業務成功進入下一個階段，如果沒有我們的長期合作伙伴曼蘇爾國際經銷公司做出的重大貢獻，是不可能實現的，”菲莫國際東歐、中東和非洲地區和菲莫國際免稅區的總裁米羅斯拉夫·杰林斯基說。

　　“菲莫國際的新的運營模式將確保業務在這個活躍市場上連續開展，而菲莫國際2013年達到匯率均衡以及兩位數的收入增長和市場份額的強勁增長。此外，展望未來，新模式將保證我們市場份額的繼續擴張以及我們利潤池的增長。”

　　菲莫國際稱，它是埃及主要的國際煙草公司，其產品是由東方公司合同制造的。

　　去年，其市場份額為22.9%，比其2012的市場份額增長了4.7%，其高檔品牌萬寶路的份額，增長了1.1個百分點，約為7.3%，其中等價位L&M品牌的份額估計增長了3.3%，約為13.1%。

　　總體來說，去年在埃及市場上出售了大約800億支卷煙，比2012年的銷量增長了2.8%。

　　去年，萬寶路零售包裝的價格為15.50埃及鎊(約2.25美元)，該品牌擁有高檔市場近75%的份額。

PMI restructuring for growth in Egypt, North Africa and the Middle East

　　Philip Morris International is to restructure its business in Egypt as part of an initiative aimed at enhancing its profitability and growth in markets across North Africa and the Middle East.

　　"The new business model entails a new contract manufacturing agreement with our long-standing, strategic business partner, Eastern Company S.A.E., the creation of a new PMI affiliate in Egypt and a new distribution agreement with Trans Business for Trading and Distribution LLC," PMI said in a press note posted on its website yesterday.

　　To accomplish this restructuring and to ensure a smooth transition to the new model, PMI will record, in the fourth quarter of 2013, a charge of about $0.10 to its 2013 full-year reported diluted earnings per share.

　　"Today's announcement marks the next stage in the highly successful evolution of our business in Egypt, which could not have been achieved without the significant contribution of our long-established partner, Al Mansour International Distribution Company S.A.E.," said Miroslaw Zielinski, PMI’s president, Eastern Europe, Middle East & Africa Region and PMI Duty Free.

　　"PMI's new operational model will ensure business continuity in this dynamic market, where PMI achieved currency-neutral, double-digit earnings growth and strong share gains in 2013. Furthermore, going forward, the new model will assure the continued expansion of our market presence and an increase in our share of the profit pool."

　　PMI said that it was the leading international tobacco company in Egypt, where its products are contract manufactured by Eastern Co.

　　Its market share last year, at 22.9 per cent, was up by 4.7 percentage points on that of its 2012 market share, with the share of its premium brand, Marlboro, up by 1.1 percentage points to an estimated 7.3 per cent, and the share of its mid-priced L&M up by 3.3 percentage points to an estimated 13.1 per cent.

　　Overall, about 80 billion cigarettes were sold on the Egyptian market last year, about 2.8 per cent more than were sold during 2012.

　　Last year, the retail pack price of Marlboro, which enjoys close to a 75 per cent share of the premium segment, was E￡15.50 (about $2.25).