創作的靈感是不可預測的,可能來自任何地方,有時候甚至一首歌都能帶來靈感。瑞士日內瓦騎士雪茄公司(Cavalier Genéve)的最新雪茄品牌“三名罪犯”( Tres Delincuentes)就是這樣來的。
有一天,公司創始人塞巴斯蒂安(Sébastien)和埃林·德科佩(Eylin Decopet)以及銷售總監布萊恩·莫托拉(Brian Motola)在煙葉田渡過一個上午后,驅車返回位于洪都拉斯的雪茄廠。路上,大家聊到新系列的名稱時,收音機里響起了一首名為“三名罪犯”的歌曲,他們受到了啟發。
塞巴斯蒂安說,我們三人互相對視了一眼,意識到這個名字可以,然后開懷大笑。很快我們回到工廠然后就開始著手策劃“三名罪犯”。這個品牌名代表我們三個人的個人理解,代表了雪茄的個性,受到藝術和音樂的影響。
雪茄有三個不同的包裝盒,每盒都是24支裝。包裝盒上分別裝飾著塞巴斯蒂安、埃林·德科佩、布萊恩·莫托拉的抽象藝術畫像。
帶有布萊恩·莫托拉頭像的那一款雪茄是康涅狄格系列,茄衣是厄瓜多爾種植的康涅狄格種子煙葉,帶有埃林·德科佩頭像的是哈瓦那系列,茄衣是洪都拉斯種植的古巴種子煙葉,帶有塞巴斯蒂安頭像的是馬杜羅系列,茄衣是墨西哥圣安德烈斯煙葉。三款系列的茄芯和茄套煙葉一樣,茄套是厄瓜多爾種植的古巴種子煙葉,茄芯是尼加拉瓜、多米尼加、洪都拉斯的混合煙葉。
三個系列的尺寸都是一樣的,有三個尺寸。羅布圖,50環徑,5英寸,零售價每支6.95美元。公牛,54環徑,6英寸,零售價每支7.6美元。戈多,60環徑,6英寸,零售價每支7.9美元。
這些雪茄將在下個月拉斯維加斯舉辦的TPE貿易展上亮相,隨后發貨給零售商。
Inspiration is unpredictable as it can come at any time from anywhere—even a song. That was the case with Tres Delincuentes, the newest cigar brand from Swiss company Cavalier Genéve. The cigars will be on display at next month’s TPE trade show in Las Vegas and retailers can expect them to begin shipping shortly afterward.
Inspiration for Tres Delincuentes hit when company founders Sébastien and Eylin Decoppet, and sales director Brian Motola were driving back together to Cavalier Genèves’ factory in Honduras after a morning in the tobacco fields. As they talked, a song called “Tres Delincuentes” came onto the radio.?
“The three of us immediately looked at each other and realized ‘this is it.’ After a moment laughing, we got back to the factory and immediately started plotting Tres Delincuentes together. It had to be a take on us three as individuals, representing what Cavalier can be, influenced by art and music,” said Sébastien Decoppet.
In the spirit of their unity as Tres Delincuentes (“three delinquents” in Spanish), the cigars ship in vividly painted cabinets of 24 cigars. Adorned on each lid is a painting of Sébastien, Eylin or Brian’s face.?
Inside, all three Tres Delincuentes lines consist of the same tobaccos, but are distinguished by their wrappers. The Connecticut line (with Motola’s likeness on the box) is rolled with an Ecuador Connecticut wrapper while the Habano (depicted with Eylin) is wrapped in a leaf of Cuban-seed tobacco grown in Honduras. Covered in Mexican San Andrés, the Maduro sports an artistic rendering of Sébastien. The rest of the cigar consists of an Ecuador Habano binder with filler from Nicaragua, the Dominican Republic and Honduras.
All three blends will come in the same three sizes: Robusto, measuring 5 inches by 50 ring gauge ($6.95); Toro, 6 by 54 ($7.60); and Gordo, 6 by 60 ($7.90).
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