煙草在線據(jù)《煙業(yè)通訊》報道編譯　　《華爾街日報》報道稱，菲莫美國今年8月將在印第安納州推出MarkTen品牌電子卷煙。

　　MarkTen是一種一次性電子卷煙，但可通過購買獨立的電池充電工具和額外的霧化裝置多次使用。該電子卷煙由合同制造商在中國制造，預計零售價格為每支9.5美元。

　　菲莫美國是美國主要的煙草公司中最后一個推出電子卷煙的公司，全行業(yè)都在努力使傳統(tǒng)卷煙業(yè)務實現(xiàn)多樣化，傳統(tǒng)卷煙在面臨煙稅上漲、禁煙令、健康關(guān)注和社會指責的情況下變得更具挑戰(zhàn)性。

　　上周（6.3-6.9），雷諾美國的子公司雷諾蒸汽公司宣布，該公司6月將開始在科羅拉多州把它的Vuse電子卷煙銷售到各零售店。

　　Vuse是由雷諾煙草內(nèi)部的研發(fā)專家開發(fā)的，并將在美國制造。

　　2010年4月，羅瑞拉德公司收購了電子卷煙制造商Blue Ecigs。該公司已擴展到超過8萬家零售店。

　　分析師估計，電子卷煙銷售今年將翻番，達到10億美元。一些分析師甚至認為，在未來10年內(nèi)，電子卷煙消費將超過傳統(tǒng)卷煙消費。美國食品與藥物管理局計劃在不久的將來對電子卷煙實施監(jiān)管權(quán)。

　　電子卷煙制造商Njoy 6月10日稱，該公司籌集了7500萬美元的資金，投資者包括納普斯特創(chuàng)始人兼臉譜網(wǎng)前任總裁肖恩·帕克。

Philip Morris Embraces E-Cigarettes

　　Philip Morris USA will launch an e-cigarette under the MarkTen brand in Indiana in August, reports The Wall Street Journal.

　　MarkTen is a disposable e-cigarette but can be reused by buying a separate battery recharging kit and additional cartridges. Made in China by a contact manufacturer, the e-cigarette is expected to sell for about $9.50.

　　PM USA is the last of the major U.S. tobacco companies to introduce an e-cigarette in an industry-wide effort to diversify beyond the traditional cigarette business, which has become more challenging in the face of tax increases, smoking bans, health concerns and social stigma.

　　Last week, R.J. Reynolds Vapor Co., a subsidiary of Reynolds American, announced it would start selling its Vuse e-cigarette to retail outlets throughout Colorado in June.

　　Vuse was developed in-house by R.J. Reynolds R&D experts, and will be manufactured in the United States.

　　In April 2010, Lorillard acquired e-cigarette maker Blue Ecigs. It has expanded into more than 80,000 retail outlets.

　　Analysts estimate sales of e-cigarettes could double this year to $1 billion. Some have even said consumption of e-cigarettes could surpass consumption of traditional cigarette within the next decade. The Food and Drug Administration plans to assert regulatory authority over e-cigarettes in the near future.

　　Electronic cigarette maker Njoy said Monday it had raised $75 million in financing from investors including Napster founder and ex-Facebook president Sean Parker. Enditem