煙草在線據帝國煙草網站報道編譯　　帝國煙草正在讓愛爾蘭的零售商了解非法貿易對他們自身業務造成的損失。

　　約翰·普列爾（John Player）的“非法貿易計算器”，旨在鼓勵零售商通過展示非法貿易對個體商店的經濟影響來報告非法銷售數據。

　　該計算器可以跟蹤到與去年同期相比少賣的卷煙數量，并計算出其中多少卷煙是因為非法貿易而少賣的。

　　AIT在愛爾蘭的負責人卡爾·菲利普斯說：“該計算器能夠真實地顯示當地非法貿易對我們的零售合作者造成的經濟損失。”

　　“例如，都柏林地區的一個商店顯示，由于非法貿易使得卷煙銷量比2013年相同月份減少了2254盒，就相當于損失了1405歐元現金。”

　　“我們很高興地宣布，目前，在我們使用該工具的區域，向監管非法貿易活動部門舉報的次數增多了。”

Calculating the Cost of Illicit Trade

　　Imperial Tobacco is bringing home to Irish retailers the cost to their own businesses from illicit trade.

　　John Player's 'illicit trade calculator' aims to encourage retailers to report illegal sales by showing the financial impact on individual shops.

　　It tracks any reduction in the number of packs sold compared to the same period last year and calculates how much of this can be attributed to illicit trade.

　　Carl Phillips, AIT Executive in Ireland, said: "The calculator really demonstrates to our retail partners the cost to them of illicit trade locally.

　　"For example, one store in the Dublin area showed a 2,254 pack loss compared to the same month in 2013 because of illicit trade - that equates to a cash loss of €1,405.

　　"I'm delighted to say we're now seeing a rise in reports to the authorities of illicit trade activity in those areas where we've deployed this tool." Enditem